6 Questions to ask yourself when choosing a foundation

When it comes to choosing the right foundation, there are a few guidelines that you should follow. Here are a few questions you should ask yourself before purchasing a new foundation.

  1. Do I need to wear foundation? Can you get along with little or no foundation? A lot of people do well with the just the right application of concealer over discolored spots on the skin. This is the most natural looking and attractive finish for the skin.
  2. What is your skin type? Do you have oily, combination, dry, or sensitive skin? Depending on the condition and sensitivity of your skin, you will need to find a product that will not irritate your skin or clog your pores. You should have a trial period with each new product where you test the way it affects your skin. Don’t be afraid to return a product that does not work well with your body! Most companies such as ULTA and Sephora have great return polices. For those with sensitive skin, a mineral-based formula or a formula that does not add fragrance are good to try. If you have an oilier skin, look for a foundation that will not clog your pores. If you have very oily skin, look for a primer that will absorb excess oil as it comes to the surface of your skin. A primer with aloe is great for oilier skin types. If you have dry skin, look for a foundation that is moisturizing or add moisturizer to your foundation for added ease of application.
  3. Are you young or do you need something that is better for more mature skin? Younger people can get away with wearing more makeup and mature women need a makeup that won’t settle into creases. For those with smooth skin, a foundation’s texture is not as important. For mature skin, one should look for thinner formulas with waterproof qualities. I like Makeup Forever’s Face and Body for mature skin.
  4. What finish do you want? Do you want a dewey or matte finish? How about something in-between? This choice is obviously personal preference but should be based on how and where you will be wearing the makeup. For example, if you live in a humid climate, a dewey finish will not work out.
  5. Where are you going and for how long? You want a foundation that can be layered up for light to heavy wear. On days you don’t need as much makeup, a foundation that can be applied sheer will be better than a cream makeup that needs to be thinned with astringent. On days that you want a fuller coverage, simply build the foundation on the skin in layers from sheer to opaque. Once set with powder, a thicker application of makeup should stay in place. For days where your picture will be taken you should hire a professional makeup artist who knows how to apply makeup for HD cameras and different lighting situations.
  6. Does the color suit my undertones? This is the most important question to ask yourself before buying a foundation!!! Look at the bottle you are about to purchase. Does it have a pink, yellow, orange, green, or brown undertone? Look at your skin. Does your skin have a pink, yellow, orange, green, or brown undertone? These are serious questions! If you don’t know, ask a professional makeup artist at a counter to help you. Your hairstylist may also be able to tell you your undertone. I suggest purchasing two shades of foundation that can be mixed. You will want to choose a lighter shade for the winter and a darker shade for the summer. For the in-between times use both foundations to make the perfect shade!

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